Agavera is a curated platform celebrating contemporary Mexican culture through exceptional spirits, handcrafted goods, and agave literacy. We bring a carefully selected portfolio of Mexican and global artisan products to Germany and the wider EU — from rare mezcal and tequila to thoughtfully chosen cultural artefacts — with transparent curation, authentic stories, and values-driven selection.
As importers and distributors, we partner with family-owned producers and small-batch makers to introduce unique expressions into the German hospitality and retail landscape. Our services include bespoke consultations, staff training, and collaborations with bars, restaurants and events to deepen understanding of agave distillates and their cultural roots. Through tastings, cultural events and educational content, Agavera invites you to taste and experience Mexico in the present moment — beyond clichés and stereotypes.
Biography Founder Agavera:
Christian Schrader is a Mexican-born founder and director of Agavera, a Berlin-based platform focused on the import, distribution and cultural advocacy of agave spirits in Germany and the wider EU. Holding dual Mexican and German nationality, his work operates at the intersection of origin and market, connecting producers and contemporary hospitality through a lens of transparency, context and respect.
Prior to founding Agavera in 2012, Christian worked across Mexico as an event manager and talent booker, producing projects throughout the country. His long-standing relationship with agave spirits has evolved through years of direct engagement with producing regions, ongoing field research, and close exchange with key figures who have shaped the category.
Alongside his distribution work, he created Agave Hub, a recurring satellite project linked to Bar Convent Berlin, providing a platform for both established and emerging agave brands to enter and engage with the European market.
Based in Germany, he continues to travel regularly to Mexico, maintaining close ties to producers and developments across the agave spirits landscape. Through tastings, collaborations and educational formats, his work focuses on presenting agave spirits beyond trends, with cultural depth and contemporary relevance.
Few videos from friends and family that support the Agavera project:
2020
Here you will see a small video clip that partially shows how the Agavera came to be and how has it been slowly developing ( in German). 2018
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